COLD OPEN / IDENTITY EXPLORATION

    A bold first impression.

    Two original logo directions. One unmistakably Minnesota point of view.

    CONCEPT 01

    The editorial stack.

    Big, condensed lettering with a cut through the O. A striking square identity for podcast covers.

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    CONCEPT 02 / WEBSITE DIRECTION

    The open conversation.

    Two open brackets frame a red recording light. A compact, confident identity that starts a conversation.

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